Our Mission

Counterbalance was founded to speed up climate action and turn back the clock by financing the most impactful solutions to reducing and removing greenhouse gasses from our atmosphere. Solutions' are chosen based on the science sourced from Project Drawdown.

Our Commitment 

Each Counterbalance bracelet’s carbon offsets are sourced from projects that are rigorously verified by third parties like the Verified Carbon Standard (VCS) and the Gold Standard. We are committed to maximizing the impact of your purchase and partner with only the most impactful and credible projects.

The criteria for selecting our projects is based on Permanence [1], Additionality [2], Verifiability [3], and Transparency, and impact on communities. Each Climate Action Project has its own logo or "charm" that is engraved on your Counterbalance bracelet and comes with a personalized carbon offset certificate. Your certificate will allow you to verify your credits on the VCS Verra or Gold Standard carbon registries and serve as a proof of purchase.

We believe in living sustainably and taking action to mitigate climate change through our lives with the Counterbalance Ethos. You can learn more here.